![]() ![]() Demand for on-demand books also comes from corporate trainers, the conventional publishing world, and the sector of the industry generally referred to as vanity publishing, he says. ![]() Those who develop coursework for university students often need a service to maintain a backlist and provide fulfillment, Stempler says. Interest in on-demand books comes from a wide array of quarters. “We do a lot of marketing on the Internet, and about 10 to 15 percent of inquiries we receive via Internet marketing are about books.” ![]() “The space is very active for us,” he says. When producing books on-demand, publishers can create them only as needed, based on orders sold, and ship from multiple locations reaping considerable savings, he says.Īlso viewing on-demand books as a growth area is Chuck Stempler, CEO and president of AlphaGraphics in Seattle, with six locations. One factor in the growth is the cost pressure facing publishers. On-demand books represent a growth market, says Richard Lindemann II, vice president of Total Printing Systems, a Newton, IL-based 40-year-old short-run book manufacturer with complete in-house finishing capabilities. Here’s a look at some of the reasons to offer on-demand books, and a few of the keys to success once you’ve jumped into the market. ![]() As one expert notes, books have many pages, and every one of them can do its part to provide you profit. If you have or can obtain all these attributes, on-demand books can be a lucrative profit center for your company. And it requires the willingness to attend to small details. It demands a mindset that embraces, rather than recoils from, challenges. It calls for you to hire or train certain skills. Authoring a success story in on-demand books requires possessing or acquiring certain equipment, now and a bit down the road. If you’re seeking new revenue opportunities, producing on-demand books may open up a whole new and profitable chapter in your shop‘s history. ![]()
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